{"id":425,"date":"2023-05-11T07:56:00","date_gmt":"2023-05-11T05:56:00","guid":{"rendered":"https:\/\/www.tuconnaispasdd.com\/?p=425"},"modified":"2023-09-06T11:09:30","modified_gmt":"2023-09-06T09:09:30","slug":"deuxieme-article","status":"publish","type":"post","link":"https:\/\/www.tuconnaispasdd.com\/en\/deuxieme-article\/","title":{"rendered":"DD, RSE, CSR, B Corp, Greenwashing\u2026WTF?"},"content":{"rendered":"
<\/span>
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\"nature<\/figure>
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we explain it all!<\/h2>\n\n\n\n

THE BEGINNING OF THE END - 1997<\/h2>\n\n\n\n

<\/strong>The term originated in a report called the Brundtland Report, drawn up by the World Commission on Environment and Development ofUN<\/strong>.<\/p>\n\n\n\n

Definition<\/strong> \"Development that meets the needs of the present without compromising the ability of future generations to meet their own needs\".<\/p>\n\n\n\n

In English, we say\u00a0Sustainable development<\/strong>\u00a0\"or \"Sustainability\" (talking to fence people:1 point for the one who pronounces it correctly!).<\/p>\n<\/div><\/div>\n\n\n\n

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<\/p>\n\n\n\n

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MORE RECENTLY...<\/strong><\/h3>\n\n\n\n

<\/p>\n\n\n\n

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D\u00c9VELOPPEMENT DURABLE<\/h2>\n<\/div>\n\n\n\n
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The UN has developed a program called (drum roll...) : Agenda 2030<\/strong>. <\/p>\n\n\n\n

It focuses on 17 objectives <\/strong>including the best-known <\/p>\n\n\n\n

Take urgent action to combat climate change and its repercussions,<\/p>\n\n\n\n

The use of renewable energies...<\/p>\n\n\n\n

And much less well known (Thanks tuconnaispasdd): <\/p>\n\n\n\n

Promoting well-being for all at all ages, <\/p>\n\n\n\n

\u2022 Achieve gender equality and empower all women and girls, <\/p>\n\n\n\n

\u2022 Access to justice and healthcare for all.<\/p>\n\n\n\n

\u2022 No Poverty: Objective #1...and it's only green! <\/p>\n\n\n\n

The 5 pillars:<\/h2>\n\n\n\n

1\/CLIMATE CHANGE - 2\/BIODIVERSITY - 3\/SOLIDARITY - 4\/SANITATION - 5\/RESPONSIBLE CONSUMPTION<\/p>\n<\/div><\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
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IN A NUTSHELL\u2026<\/h3>\n\n\n\n

Each country (193 member states) does its own little market of objectives...in 3 categories \"environment\" - \"society\" - \"economy\"<\/strong><\/p>\n\n\n\n

More commonly referred to as \"goal implementation strategies.\"<\/p>\n<\/div><\/div>\n\n\n\n

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Fin the 17 Objectives \"to save the world\"<\/strong>(and I'm not the one saying it) here <\/strong>:<\/p>\n\n\n\n

https:\/\/www.un.org\/sustainabledevelopment\/fr\/objectifs-de-developpement-durable\/<\/a><\/p>\n\n\n\n

GAME:<\/strong> CAN YOU FIND OUT WHICH MAJOR COUNTRIES ARE MISSING? <\/p>\n\n\n\n

;-)<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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WHAT ABOUT CSR? <\/h2>\n\n\n\n

<\/p>\n<\/div><\/div>\n\n\n\n

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Now that you've understood all about the 17 goals of sustainable development, imagine that a company (or any other organization) applies them within its own business model: CSR (Corporate Social Responsibility) <\/strong><\/p>\n\n\n\n

In French, as you may have guessed, it's RSE (Responsabilit\u00e9 Sociale\/soci\u00e9tale des Entreprises).<\/p>\n\n\n\n

How does it work?<\/strong><\/p>\n\n\n\n

With a CSR charter<\/strong>,<\/p>\n\n\n\n

or <\/p>\n\n\n\n

\u2022A CSR roadmap<\/strong>. <\/p>\n\n\n\n

In the same way as for countries, each company chooses from the small colored squares to define commitments that correspond\/adapt to the company's policy... (we won't look at the neighbor's, I promise).<\/p>\n\n\n\n

Too much blabla says this man?<\/strong> (It's coming from a French song)<\/p>\n\n\n\n

To avoid words and words sown to the wind... there are:<\/p>\n\n\n\n

\u2022 The RSE report<\/strong>which is based on concrete proof of commitments (the famous carbon footprint, ISO 26000, 9001, 14001, etc.).<\/p>\n\n\n\n

Numbers, numbers, it's always more serious... <\/p>\n\n\n\n

\u2022 Labels too<\/strong> ! You'll come across them more and more often (Bcorp, Lucie, Engag\u00e9s RSE...). Together with companies, they define a number of criteria to be respected and monitored by the labels.<\/p>\n\n\n\n

Results displayed BEFORE\/ AFTER, as you wish? Here you go!<\/p>\n\n\n\n

What about parity? Employee well-being?<\/strong> <\/p>\n\n\n\n

My law professor would say \"Proof, proof, always the problem in court...\". <\/p>\n\n\n\n

<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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<\/p>\n\n\n\n

One for all, all for one...<\/h3>\n<\/div><\/div>\n\n\n\n
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Committed companies in search of meaning, embracing their employees in the right gestures for everyday life. Sounds great, you say? Yes, but let's not forget...<\/p>\n\n\n\n

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\"It's not the wrapping that makes the gift\".<\/p>\n- Anonymous<\/cite><\/blockquote>\n\n\n\n

\n<\/blockquote>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

AND...once upon a time there was nasty greenwashing<\/h2>\n\n\n\n

<\/p>\n\n\n\n

\n
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...which \"qualifies any advertising message that may mislead the public about the real ecological quality of a product or service, or about the reality of an organization's sustainable development approach\", according to Ademe (Agence de la transition \u00e9cologique). <\/p>\n\n\n\n

And yes, when a company makes a commitment, naturally - or because investors have told them it would be a good idea - they want to shout it loud and clear! Especially as it costs a bit of money to rethink priorities... In this context, we're not immune to a few abuses...<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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<\/span>
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\"\"<\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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As if by magic, everything becomes 100% natural and good for the planet: we eat organic vegetable ham in eco-responsible packaging, the hens are free-range (at least in the photo...), everything is recyclable or recycled...<\/p>\n\n\n\n

Campaigns and slogans are \"carbon-neutral\", and after \"greenwashing\", we've added \"greenbashing\", \"socialwashing\" and other such swear words.<\/p>\n<\/div><\/div>\n<\/div>

\"\"<\/figure><\/div>\n\n\n\n

But when everything turns green, consumers see red...<\/strong><\/p>\n<\/div>

\"\"<\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n

thankfully...<\/h2>\n\n\n\n
\"\"<\/figure>
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Responsible communications agencies communication responsable<\/strong> try to sort out what's real and what's not, to alert consumers and, above all, not to lie - well, not too much... but to highlight all the good deeds that contribute in one way or another to the collective good, even if the road is long. <\/p>\n\n\n\n

\u00c0 ce propos, communiquez en \u00e9vitant les pi\u00e8ges du greenwashing avec\u2026<\/p>\n\n\n\n

tu connais pas dd?<\/h2>\n<\/div><\/div>\n\n\n\n

Discover the other articles here: https:\/\/www.tuconnaispasdd.com\/bienvenue\/page-d-exemple\/<\/a><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

How to understand it all in just a few lines.<\/p>","protected":false},"author":1,"featured_media":602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nDD, RSE, CSR, B Corp, Greenwashing\u2026WTF? - Une autre vision du d\u00e9veloppement durable.<\/title>\n<meta name=\"description\" content=\"comprendre le d\u00e9veloppement durable, la RSE, le greenwashing avec des mots simples et compr\u00e9hensibles pour tous.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.tuconnaispasdd.com\/en\/deuxieme-article\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DD, RSE, CSR, B Corp, Greenwashing\u2026WTF? 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