Laetitia 
we explain it all!
THE BEGINNING OF THE END - 1997
The term originated in a report called the Brundtland Report, drawn up by the World Commission on Environment and Development ofUN.
Definition "Development that meets the needs of the present without compromising the ability of future generations to meet their own needs".
In English, we say Sustainable development "or "Sustainability" (talking to fence people:1 point for the one who pronounces it correctly!).
MORE RECENTLY...
DÉVELOPPEMENT DURABLE
The UN has developed a program called (drum roll...) : Agenda 2030.
It focuses on 17 objectives including the best-known
Take urgent action to combat climate change and its repercussions,
The use of renewable energies...
And much less well known (Thanks tuconnaispasdd):
Promoting well-being for all at all ages,
• Achieve gender equality and empower all women and girls,
• Access to justice and healthcare for all.
• No Poverty: Objective #1...and it's only green!
The 5 pillars:
1/CLIMATE CHANGE - 2/BIODIVERSITY - 3/SOLIDARITY - 4/SANITATION - 5/RESPONSIBLE CONSUMPTION
IN A NUTSHELL…
Each country (193 member states) does its own little market of objectives...in 3 categories "environment" - "society" - "economy"
More commonly referred to as "goal implementation strategies."
Fin the 17 Objectives "to save the world"(and I'm not the one saying it) here :
https://www.un.org/sustainabledevelopment/fr/objectifs-de-developpement-durable/
GAME: CAN YOU FIND OUT WHICH MAJOR COUNTRIES ARE MISSING?
;-)
WHAT ABOUT CSR?
Now that you've understood all about the 17 goals of sustainable development, imagine that a company (or any other organization) applies them within its own business model: CSR (Corporate Social Responsibility)
In French, as you may have guessed, it's RSE (Responsabilité Sociale/sociétale des Entreprises).
How does it work?
With a CSR charter,
or
•A CSR roadmap.
In the same way as for countries, each company chooses from the small colored squares to define commitments that correspond/adapt to the company's policy... (we won't look at the neighbor's, I promise).
Too much blabla says this man? (It's coming from a French song)
To avoid words and words sown to the wind... there are:
• The RSE reportwhich is based on concrete proof of commitments (the famous carbon footprint, ISO 26000, 9001, 14001, etc.).
Numbers, numbers, it's always more serious...
• Labels too ! You'll come across them more and more often (Bcorp, Lucie, Engagés RSE...). Together with companies, they define a number of criteria to be respected and monitored by the labels.
Results displayed BEFORE/ AFTER, as you wish? Here you go!
What about parity? Employee well-being?
My law professor would say "Proof, proof, always the problem in court...".
One for all, all for one...
Committed companies in search of meaning, embracing their employees in the right gestures for everyday life. Sounds great, you say? Yes, but let's not forget...
"It's not the wrapping that makes the gift".
- Anonymous
AND...once upon a time there was nasty greenwashing
...which "qualifies any advertising message that may mislead the public about the real ecological quality of a product or service, or about the reality of an organization's sustainable development approach", according to Ademe (Agence de la transition écologique).
And yes, when a company makes a commitment, naturally - or because investors have told them it would be a good idea - they want to shout it loud and clear! Especially as it costs a bit of money to rethink priorities... In this context, we're not immune to a few abuses...
As if by magic, everything becomes 100% natural and good for the planet: we eat organic vegetable ham in eco-responsible packaging, the hens are free-range (at least in the photo...), everything is recyclable or recycled...
Campaigns and slogans are "carbon-neutral", and after "greenwashing", we've added "greenbashing", "socialwashing" and other such swear words.
But when everything turns green, consumers see red...
thankfully...
Responsible communications agencies communication responsable try to sort out what's real and what's not, to alert consumers and, above all, not to lie - well, not too much... but to highlight all the good deeds that contribute in one way or another to the collective good, even if the road is long.
À ce propos, communiquez en évitant les pièges du greenwashing avec…
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